During recent the Reform party press conferences, two very distinctive figures can often be seen in the front row: the pale hair of Danny Kruger and the swept-back blond mane of James Orr.
Beyond shaping the policy programme for what could be the UKâs next government, the pair have something else in common. Both are deeply committed believer who found religion in adulthood, and possess strong opinions on matters of society such as reproductive rights and the family.
Kruger, an MP, who defected from the Conservatives, and Orr, a university scholar, also sit on the advisory board of a conservative policy group called the Alliance for Responsible Citizenship.
Another member is the financier Paul Marshall, the investment tycoon who owns GB News and the conservative Spectator magazine. He is also a devout Christian.
âFaith, particularly evangelical Christianity, has in recent decades been a key characteristic of American conservative politics,â with its adherents forming the bedrock of a particular political support.
Parallels do exist. Orr is sufficiently close to JD Vance that he has welcomed him at his private residence. Orr is also involved in the National Conservatism movement, which has connections to the US religious-populism world.
But any closer comparisons soon fall down due to a simple matter of numbers. While surveys indicate that nearly a fourth of US adults are evangelical Christians, the figure for the UK is about a tenth of that at most.
There is another crucial element to consider. While US evangelicals tilt strongly to the political right, new polling by the UKâs Evangelical Alliance suggests that the broader situation here is quite different.
A poll of nearly 1,500 evangelicals places the Labour Party in the lead with over a quarter backing. Reform and the Liberal Democrats are tied on 20%, with the Conservatives on 18%.
Further polling reveal support among evangelicals for more generous welfare payments, but also concerted alarm about plans to legalise assisted suicide.
âSometimes with evangelicals there can be a dissonance between opinions, especially on social issues, and how people cast their ballot,â said one advocacy head. âFor example, someone might have a firm stance on abortion, but they do not view voting as a way to lead to change.â
Evangelism does exist in parliament, including cross-party faith-based meetings. But it is a reality present on the political left, with figures like Kruger countered by the Lib Dem Tim Farron and the Labour MP Rachael Maskell.
Maskell is very open about how her beliefs shapes her politics, especially concerning issues such as poverty.
âMoral justice was âa big partâ of Labour politics,â she stated. âItâs part of our roots, how we think about inequality in society, making sure we have a fair framework.â
There is, however a distinct and more recent side to religion in UK politics, one more closely modelled on US concepts of religious nationalism.
Tommy Robinson has started to portray himself as explicitly Christian, though a lot of this is done as a counterpoint to Islam.
In a similar vein, Nick Tenconi, who leads the UK outpost of the Turning Point group, includes social media messaging about the country needing to âre-embrace Christianityâ combined with anti-Islam content.
In a dramatic display of this, a linked Christian nationalist group named Kingâs Army paraded through Soho, a location apparently selected as it is the centre of Londonâs LGBT community.
All this remains, however, relatively marginal in UK politics. While commentators sometimes depict certain figures as wealthy incubators of American-style religious politics, associates insist they are simply devout believers who are firmly against any politicisation of faith.
Kruger is not averse to sometimes unconventional rhetoric, for example using a speech to censure what he said was a younger generation indoctrinated by a blend of ideologies.
âIn the UK you do have a few Christian nationalists, but when it comes to politics it more often be a sort of longing for a Christian past, linked to our historic identity,â noted an analyst.
A parliamentarian of faith on the right observed that while the issue of assisted dying had helped bring together MPs with faith, any links beyond that felt limited.
âI do not get the sense of much of an organized faith-based lobby,â they commented. âFor me, my faith is more a basis for what I personally hold. And here, religion is not really a decisive electoral issue.â
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